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Pet Tech

Greater wellbeing insights

As pet owners’ connection is at our very heart, we know our pets are important members of our family, how do we get greater understanding into their wellbeing?

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Fit Fido and Feline

Fit Fido and Feline By Certified Dog Trainer and Animal Behavior Specialist Mikkel Becker, in collaboration with Sure Petcare.

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Alternative uses for the SureFlap Microchip Cat Door

The SureFlap Microchip Cat Door has been designed to be installed in an external door, wall or window to keep intruder animals out of the home, but did you know that it can be used in other ways too?

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Why your pet might need a Sure Petcare product

At Sure Petcare, we have developed smart pet products to help you care for your pet in a more proactive way. Read on to find out how our products can make a positive impact to your cat or your dog’s life.

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Animo goal setting and activity graphs

The Animo activity and behaviour monitor can help you keep track of your dog’s activity and ensure they get the right level of exercise each day. Here we take a look at setting goals and monitoring your dog’s activity graphs using the Sure Petcare – Animo app.

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How Sure Petcare connected products can help you and your pet sitter

Many pet owners lead busy lives and take holidays without their pets, leaving them in the care of a pet sitter. So how can Sure Petcare products keep you connected with your pet while you are away, ensuring they stay happy and healthy?

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Sure Petcare explores the company’s journey during British Science Week

British Science Week (8th-17th March 2019) is a celebration of science, technology, engineering and maths. This year, British Science Week will be focussing on journeys, so we thought we’d take a look at the journey of Sure Petcare, a British company making a global mark on the pet technology industry.

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Pet tech - the next big thing for pet businesses

The Internet of Things is booming and with the rise in smart devices for humans, comes the rise in smart devices for pets. The demand for pet technology that makes a pet’s daily care easier and improves their health and wellbeing is growing. We take a closer look at why this area of the market can’t be ignored by independent pet shops and large chains alike.

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Interzoo 2018 – a view from Sure Petcare

The Sure Petcare team attended the recent 35th Interzoo 2018 Global Pet Trade exhibition held in Nuremberg, Germany from 8 to 11 May 2018. One of over 2000 exhibitors featured from 70 countries, we showcased our latest products and a preview of new proactive pet care products to the market.

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How data can help owners and pets

Many pets are left at home alone during the day, making it difficult for owners to notice changes in behaviour, which could be a sign of illness or distress. It can be particularly difficult to notice when a cat is unwell as they can be very good at hiding their symptoms. Monitoring a pet’s behaviour over time can help owners to notice changes in behaviour, helping to identify when a pet is unwell.

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