23rd March 2021
Smart Device Accurately Monitors your Cat’s Drinking Behaviour: CAMBRIDGE, UK (Mar. 2020) -- Sure Petcare, the leading pet technology specialist, has announced today the launch of its latest product in its connected range, FELAQUA CONNECT - a unique water delivery and drinking monitoring system for cats.
23rd September 2020
Sure Petcare, the leading pet technology specialist, will debut its latest in pet technology, the SUREFEED® Microchip Pet Feeder Connect and ANIMO® dog behaviour and activity monitor, at the Pet & Animal Expo held at the Bay Park, Mt Maunganui on 3 and 4th October 2020. Additionally, visitors also will have the opportunity to win a SURE PETCARE™ product of their choice.
24th June 2020
Our SureFeed Microchip Pet Feeder Connect has been shortlisted in the Internet of Things Product of the Year category of the Electronics Industry Awards 2020.
11th June 2020
Since April 2016, the microchipping of dogs in the UK has been a requirement by law, and vets and shelters recommend microchipping cats, as well as dogs, as the most effective form of pet identification. Here we take a look at the latest views on microchipping from dog and cat owners.
13th May 2020
As our everyday routines are broken, reshaped or even turned upside down due to the coronavirus pandemic, it can be easy to forget that our pets are going through similar levels of upheaval.
4th May 2020
THIS INITIATIVE HAS NOW ENDED. We’re contributing 10% of all consumer sales made via Sure Petcare’s UK website to the NHS Charities Together to help support the fantastic work they are doing during the COVID-19 pandemic.
19th February 2020
The SureFeed Microchip Pet Feeder Connect has been shortlisted for Consumer Product of the Year in the 2020 National Technology Awards.
13th February 2020
Jennifer Woodward has been using our Microchip Cat Flaps to help protect and manage the hedgehogs that she rescues and houses until they are well or old enough to be released back into the wild. We got in touch with her to find out more about her hedgehog rescue service and how the cat flaps are helping the hedgehogs in her care.
6th January 2020
Nearly half (44%) of all pet owners have caught their pets stealing from a co-habiting animal’s bowl, according to the results of a study on pet obesity undertaken by Sure Petcare, the pet technology specialist. The study also found almost three in four (72%) owners had over-fed their pets, while two thirds (64%) of pet owners had never used weighing scales to measure out their pet’s food.
23rd October 2019
We know that many people consider their pets to be part of the family so we decided to conduct a survey to discover how much owners might be spending on their pets this Christmas and the types of presents they might be buying. Here’s what we found.
17th October 2019
From monitoring the food portions of famished felines to preventing a devious dog tucking in to another pet’s dinner, the SureFeed Microchip Pet Feeder Connect from Sure Petcare, the pet technology specialist, today announced the perfect holiday gift to help keep four-legged friends healthy and give owners peace of mind.
15th August 2019
THIS CONTEST IS NOW CLOSED.
24th June 2019
New connected feeder helps owners monitor pet food consumption and feeding patterns using the Sure Petcare app.
10th June 2019
Sure Petcare will be showing the latest in pet tech, the SureFeed Microchip Pet Feeder Connect, to supporters of Cats Protection at their National Conference, to be held on 14th and 15th June 2019 in Gatwick.
29th April 2019
Pet product specialist Sure Petcare announce the launch of the SureFeed Microchip Pet Feeder Connect, the next generation of the best-selling SureFeed Microchip Pet Feeder. The smart feeder monitors how much and when a pet eats, sending real-time updates directly to the pet owner’s phone. The new product also features integrated scales, which enable owners to provide accurate food portions to their pet at every meal.
10th April 2019
Georgia Woods RVN CertCFVHNut has been recommending the SureFeed Microchip Pet Feeder to her clients. We got in touch with her to find out more.
3rd April 2019
This year, National Pet Month is running from 1st April to 6th May with a focus on how pets can help our mental health. We take a look at how our pets can help to keep us calm and relaxed.
12th March 2019
Cambridge, UK (12 March 2019) Sure Petcare, the leading pet technology specialist, will be showing the latest in pet tech, the SureFeed Microchip Pet Feeder Connect, for the first time at the Heimtiermesse München Pet Show held on 16 and 17 March 2019, at the MTC World of Fashion House 1, Munich.
7th March 2019
This year at Crufts, you have the chance to win an Animo, which is being included in a hamper of dog behaviour goodies that ADAPTIL are giving away at the show. Crufts is being held on 7th-10th March 2019 at the NEC in Birmingham. ADAPTIL will be on stand 38, Hall 4, so be sure to pay them a visit for your chance to win!
7th January 2019
Sure Petcare, the pet tech specialist, will be sharing the latest in pet technology at a special press conference at CES 2019 on Wednesday 9th January 2019.
14th December 2018
It’s the last instalment of our #FestiveFridays contest and we’re giving you the chance to win a bundle of Sure Petcare products to kit out your whole fur family! The prize bundle includes:
7th December 2018
It’s week two of our #FestiveFridays contest and this time we have a bundle of dog goodies to give away. You could win all of these great prizes!
3rd December 2018
We’ll be attending CES for the first time on 8-12 January 2019, showcasing our connected products whose data can help pet owners keep on top of their animal’s health and wellbeing. Our connected pet doors, activity and behaviour monitor for dogs and soon to be launched connected feeder will all be featured at CES on booth #42367.
30th November 2018
Today we are launching our #FestiveFridays contest on the Sure Petcare Facebook page, giving cat owners the chance to win a bundle of goodies.
28th November 2018
Pet product specialist Sure Petcare today announced the launch of Animo, the lifelong activity and behaviour monitor which learns and accurately interprets the unique behaviour and activity patterns of a dog.
26th November 2018
Sure Petcare will be attending CES in Las Vegas for the first time on 8-11 January 2019. For 50 years CES has been a gathering place for next-generation innovations, making it the ideal event for us to showcase our connected product ecosystem; a suite of smart pet products which are designed to work together to offer pet owners a proactive way to care for their pets.
8th November 2018
Battersea held its glitzy Collar and Coats Gala Ball on 1st November at Battersea Evolution in London. Celebrating its tenth year, the black-tie event attracted celebrities such as Dame Jaquelin Wilson and TV doctor Christian Jessen, who noted the health benefits of owning a dog, particularly for young people with learning difficulties.
31st October 2018
At Sure Petcare we held a Halloween bake sale today with all proceeds going to iCatCare (International Cat Care). We were pleased to have raised £80 for this fantastic charity, which is passionate about improving the care of all cats, both owned and unowned.
15th October 2018
The SureFlap Microchip Cat Flap Connect has been shortlisted for a Product Innovation Award in the Pet Industry Federation’s Pet Industry Awards 2018.
10th July 2018
Pet product specialist Sure Petcare today announced the availability of the most advanced cat flap ever, the Microchip Cat Flap Connect.
25th June 2018
More than 30 cat lovers joined a special cat themed cocktail party held at Cambridge Cat Clinic, on Thursday 21 June at the Cambridge Cat Clinic in Fulbourn.
31st May 2018
Cambridge-based cat lovers are invited to join the Cambridge Cat Clinic, Sure Petcare and International Cat Care for a cat-themed party celebrating all things feline, to be held on Thursday 21 June at the Cambridge Cat Clinic in Fulbourn.
11th April 2018
It’s the 10th Anniversary of the first Sure Petcare product sold, the SureFlap Microchip Cat Flap, and 2018 is set to be an exciting year with additional innovative pet products due for release. We will be sharing a first-view of our latest connected products at Interzoo 2018 between 8 and 11 May in Nuremberg, Germany.
26th March 2018
It’s contest time, and what better way to prepare for the Easter weekend than with an Easter Egg Hunt! We’ve hidden four Sure Petcare Easter Eggs in our blog for you to find. Each egg is stamped with a different code, simply find all four eggs and tell us the codes for your chance to win a hamper of goodies.
8th March 2018
Last year we sponsored a summer house in the cat section of the Godmanchester branch of Wood Green, the Animals Charity. Hoshi’s House, as the summer house is known, is in its own enclosure and is designed for cats who need their own space while they wait for a new home. Its most recent resident, Chase, has now found a new home after spending three months in the house.
1st March 2018
World Kidney Day is on the 8th March, a day highlighting the importance of caring for our kidneys. Drinking plenty of water is one of the ways to keep our kidneys healthy, and the same goes for our pets.
19th February 2018
The SureFeed Microchip Pet Feeder is designed to be used by a specific pet, so it’s the perfect product to personalise. We’ve seen quite a few customers personalise their own feeders with their pets’ names. We loved this idea, so we decided to host a contest on our Facebook page to give cat owners the chance to win personalised feeders for their entire feline family.
8th January 2018
The third Monday in January is often referred to as Blue Monday, but if we turn to our pets, we’ll realise there’s nothing to be depressed about. Any pet owner will understand the happiness their pet brings them; after all, it’s one of the main reasons for having a pet. Here we pinpoint exactly what it is that makes us smile about our pets.
3rd January 2018
Yasmine is a PhD student in the Biology department at the University of Alberta. She has been conducting research on the influence of food on snowshoe hare behaviour, survival and reproduction in Northern Canada. When she came across the SureFeed Microchip Pet Feeder, she knew she had found the ideal food bowl to help support her research.
15th November 2017
Sure Petcare has sponsored a new summer house in the cat section of Wood Green, The Animals Charity Godmanchester centre in Cambridgeshire.
12th October 2017
Sure Petcare, the pet technology specialist, will be showcasing the SureFlap Microchip Pet Door Connect for the first time in the Netherlands, at CES Unveiled Amsterdam on Thursday 26 October 2017 at the Beirs van Berlage.
11th September 2017
SureFlap, the pet technology specialist, today announced that it has changed its name to Sure Petcare. The move is part of a rebranding initiative to better align the company’s name with its future strategy to expand its connected product range.
27th June 2017
Pet lifestyle specialist SureFlap announces the first-ever app-controlled pet door - the Microchip Pet Door Connect. Combined with the Sure Petcare app allows pet owners to control the pet door remotely as well as monitor their pets’ activity and habits
4th January 2017
SureFlap®, the award-winning microchip pet product specialist, has launched a handy, pocket-sized microchip reader – the SureSense™ Microchip Reader.
16th August 2016
Bristol Zoo Gardens is the fifth oldest zoo in the world and first opened its doors to the public on Monday 11 July 1836. Since then it has helped save over 175 species from extinction, shown 40 million school aged children the value of nature for human society and has given more than 90 million visitors a great day out. The site is owned and operated by Bristol Zoological Society; a conservation and education charity.
21st March 2016
We’re on the hunt for 1,000 cats and dogs that have idENTICHIP® with Bio-Thermo® microchips to take part in an exciting temperature study this April.
18th January 2016
Salesforce is a powerful customer relationship management tool that helps us to stay connected with our customers at every stage of their buying journey, from pre-purchase queries to post-purchase feedback.