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News

Animo app update

Animo, our activity and behaviour monitor for dogs, has had an app refresh, making it more intuitive and easier to navigate. Here’s what’s new.

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Sure Petcare Launches SureFeed® Microchip Pet Feeder Connect

New connected feeder helps pet owners monitor and understand eating behavior of pets.

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Sure Petcare Introduces Latest Feline Pet Technology Products at 18th Annual European ISFM Congress

New connected feeder helps owners monitor pet food consumption and feeding patterns using the Sure Petcare app.

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Pet & Animal Expo Bay of Plenty preview: The first app-controlled pet feeder from Sure Petcare gives owners a greater view of their pet's feeding behaviour

Sure Petcare, the leading pet technology specialist, will be showing the latest in pet tech, the SureFeed Microchip Pet Feeder Connect, for the first time in New Zealand at the Pet & Animal Expo held at the Trustpower Arena Baypark, Mt Maunganui on 22 & 23 June 2019.

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Sure Petcare to share first view of connected pet feeder at the Pet & Animal Expo, Christchurch

Sure Petcare, the leading pet technology specialist, will be showing the latest in pet tech, the SureFeed Microchip Pet Feeder Connect, for the first time in New Zealand at the Pet & Animal Expo held at the Pioneer Stadium on 4th and 5th May 2019.

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Veterinary nurse praises the SureFeed Microchip Pet Feeder

Georgia Woods RVN CertCFVHNut has been recommending the SureFeed Microchip Pet Feeder to her clients. We got in touch with her to find out more.

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National Pet Month focuses on how pets can help mental health

This year, National Pet Month is running from 1st April to 6th May with a focus on how pets can help our mental health. We take a look at how our pets can help to keep us calm and relaxed.

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Sure Petcare to share first view of connected Pet Feeder at Heimtiermesse Munich

Cambridge, UK (12 March 2019) Sure Petcare, the leading pet technology specialist, will be showing the latest in pet tech, the SureFeed Microchip Pet Feeder Connect, for the first time at the Heimtiermesse München Pet Show held on 16 and 17 March 2019, at the MTC World of Fashion House 1, Munich.

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Sure Petcare’s view from CES

Sure Petcare attended CES in Las Vegas for the first time in January, with over 180,00 technology buyers, journalists and enthusiasts visiting over 4000 companies in attendance.

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A greater understanding of your dog's behaviour and wellbeing

Pet product specialist Sure Petcare today announced the launch of Animo, the lifelong activity and behaviour monitor which learns and accurately interprets the unique behaviour and activity patterns of a dog.

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Sure Petcare to highlight the future of pet technology at CES 2019

Sure Petcare, the pet tech specialist, will be sharing the latest in pet technology at a special press conference at CES 2019 on Wednesday 9th January 2019.

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It’s been an exciting year for Sure Petcare

We’ve had an exciting, eventful year here at Sure Petcare, so we thought we’d take a look back at 2018’s highlights.

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Win a Sure Petcare bundle in our final #FestiveFridays contest

It’s the last instalment of our #FestiveFridays contest and we’re giving you the chance to win a bundle of Sure Petcare products to kit out your whole fur family! The prize bundle includes:

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Win a bundle of dog goodies in our #FestiveFridays contest

It’s week two of our #FestiveFridays contest and this time we have a bundle of dog goodies to give away. You could win all of these great prizes!

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Sure Petcare to share how data can help pets and owners at CES

We’ll be attending CES for the first time on 8-12 January 2019, showcasing our connected products whose data can help pet owners keep on top of their animal’s health and wellbeing. Our connected pet doors, activity and behaviour monitor for dogs and soon to be launched connected feeder will all be featured at CES on booth #42367.

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Win a bundle of cat goodies in week one of our #FestiveFridays contest

Today we are launching our #FestiveFridays contest on the Sure Petcare Facebook page, giving cat owners the chance to win a bundle of goodies.

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Sure Petcare to showcase connected product ecosystem at CES

Sure Petcare will be attending CES in Las Vegas for the first time on 8-11 January 2019. For 50 years CES has been a gathering place for next-generation innovations, making it the ideal event for us to showcase our connected product ecosystem; a suite of smart pet products which are designed to work together to offer pet owners a proactive way to care for their pets.

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Sure Petcare raises £225 for Battersea in silent auction

Battersea held its glitzy Collar and Coats Gala Ball on 1st November at Battersea Evolution in London. Celebrating its tenth year, the black-tie event attracted celebrities such as Dame Jaquelin Wilson and TV doctor Christian Jessen, who noted the health benefits of owning a dog, particularly for young people with learning difficulties.

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Halloween bake sale raises £80 for iCatCare

At Sure Petcare we held a Halloween bake sale today with all proceeds going to iCatCare (International Cat Care). We were pleased to have raised £80 for this fantastic charity, which is passionate about improving the care of all cats, both owned and unowned.

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Sure Petcare supports Wood Green's Dog's Day Out

Sure Petcare, the leading pet technology specialist, will be supporting Wood Green, The Animal Charity’s “Dog’s Day Out”, to be held at Wood Green, Godmanchester on Sunday 11 November 2018.

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Sure Petcare to show the latest products at Pet & Animal Expo, Wellington

Sure Petcare, the leading pet technology specialist, will be exhibiting the latest smart technology products designed to keep pets safe and well this summer, at the Pet & Animal Expo held at the Te Rauparaha Arena, Porirua, on 17 and 18 November 2018.

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The most advanced cat door ever

Pet product specialist Sure Petcare today announced the availability of the most advanced cat door ever, the Microchip Cat Door Connect.

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Connected pet care proves a hit at the Pet & Animal Expo, Bay of Plenty

Visitors to the Sure Petcare stand at the Pet & Animal Expo held at the ASB Arena, Baypark, were given the opportunity to win the latest in pet technology, the SureFlap Microchip Pet Door Connect.

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Cambridge Cat Lovers Cocktail party raises £540 for International Cat Care

More than 30 cat lovers joined a special cat themed cocktail party held at Cambridge Cat Clinic, on Thursday 21 June at the Cambridge Cat Clinic in Fulbourn.

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The latest in Pet Tech to be showcased at Pet & Animal Expo, Bay of Plenty

Sure Petcare will be sharing the latest line of pet technology products, the SureFlap Microchip Pet Door Connect at the Pet & Animal Expo held at the ASB Arena, Baypark between 23 and 24 June 2018.

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Pet & Animal Expo prize winner

Congratulations to Emma Monk, the winner of the Sure Petcare Pet & Animal Expo Christchurch competition.

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Sure Petcare sharing the latest in pet tech at Pet & Animal Expo, Christchurch

Sure Petcare will be sharing the latest in pet tech, the SureFlap Microchip Pet Door Connect, to the New Zealand market at the Pet & Animal Expo Christchurch, to be held at the Pioneer Stadium, Christchurch on 28 and 29 April 2018.

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Win a Hamper in our Easter Egg Hunt Contest

It’s contest time, and what better way to prepare for the Easter weekend than with an Easter Egg Hunt! We’ve hidden four Sure Petcare Easter Eggs in our blog for you to find. Each egg is stamped with a different code, simply find all four eggs and tell us the codes for your chance to win a hamper of goodies.

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Hoshi’s House resident finds new home

Last year we sponsored a summer house in the cat section of the Godmanchester branch of Wood Green, the Animals Charity. Hoshi’s House, as the summer house is known, is in its own enclosure and is designed for cats who need their own space while they wait for a new home. Its most recent resident, Chase, has now found a new home after spending three months in the house.

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Keeping your pet hydrated in line with World Kidney Day

World Kidney Day is on the 8th March, a day highlighting the importance of caring for our kidneys. Drinking plenty of water is one of the ways to keep our kidneys healthy, and the same goes for our pets.

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Personalised SureFeed Microchip Pet Feeder Contest Results

The SureFeed Microchip Pet Feeder is designed to be used by a specific pet, so it’s the perfect product to personalise. We’ve seen quite a few customers personalise their own feeders with their pets’ names. We loved this idea, so we decided to host a contest on our Facebook page to give cat owners the chance to win personalised feeders for their entire feline family.

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Sure Petcare's parent brand changes name

Allflex Group, parent brand of Allflex, SCR, Biomark and Sure Petcare, has changed its name to Antelliq; further strengthening its position as the World’s Leading Animal Intelligence Group.

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It's the world's first app-controlled pet door

Pet products specialist Sure Petcare today announced that the world’s first-ever app-controlled pet door is now available in New Zealand - the Microchip Pet Door Connect. Used with the "Sure Petcare" app, the Microchip Pet Door Connect allows pet owners to control the pet door remotely from a smartphone or tablet, as well as monitor their pets’ activity and habits.

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Get happiness from your pet on Blue Monday

The third Monday in January is often referred to as Blue Monday, but if we turn to our pets, we’ll realise there’s nothing to be depressed about. Any pet owner will understand the happiness their pet brings them; after all, it’s one of the main reasons for having a pet. Here we pinpoint exactly what it is that makes us smile about our pets.

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SureFeed Microchip Pet Feeder aids snowshoe hare research project

Yasmine is a PhD student in the Biology department at the University of Alberta. She has been conducting research on the influence of food on snowshoe hare behaviour, survival and reproduction in Northern Canada. When she came across the SureFeed Microchip Pet Feeder, she knew she had found the ideal food bowl to help support her research.

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Sure Petcare’s 24 Days of Christmas 2017

Join us for the 24 days of Christmas on the Sure Petcare Facebook page! We have loads of great prizes to be won each day between now and Christmas Eve.

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Sure Petcare Sponsors New Cat Summer House at Wood Green, The Animals Charity

Sure Petcare has sponsored a new summer house in the cat section of Wood Green, The Animals Charity Godmanchester centre in Cambridgeshire.

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Pawsome Sure Petcare Products up for grabs at Pet Expo, Wellington

Sure Petcare will be showcasing their award-winning microchip pet products at the Pet & Animal Expo Wellington held at the Te Rauparaha Arena on 28 and 29 October 2017. Visitors to the stand will also be entered into a free prize draw to win a Sure Petcare product of their choice.

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Sure Petcare to showcase the new Microchip Pet Door Connect at Pet & Animal Expo, Auckland

Sure Petcare will be sharing a first look of the new SureFlap Microchip Pet Door Connect to the New Zealand market at the Pet & Animal Expo, at the ABS Showgrounds, Auckland on 30 September to 1st October 2017.

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SureFlap changes its name to Sure Petcare in line with future strategy

SureFlap, the pet technology specialist, today announced that it has changed its name to Sure Petcare. The move is part of a rebranding initiative to better align the company’s name with its future strategy to expand its connected product range.

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SureFlap products – they’re not just for pets!

Bristol Zoo Gardens is the fifth oldest zoo in the world and first opened its doors to the public on Monday 11 July 1836. Since then it has helped save over 175 species from extinction, shown 40 million school aged children the value of nature for human society and has given more than 90 million visitors a great day out. The site is owned and operated by Bristol Zoological Society; a conservation and education charity.

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Pet feeding habits inspire the new SureFeed Sealed Pet Bowl

We surveyed 1,420 cat and dog owners to gain an insight into the feeding habits of household pets.

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