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Sure Petcare U.S. Survey Results Show Impact of Pandemic on Pet Owner Behavior

MADISON, N.J. – Oct. 27, 2020 -- Sure Petcare, the pet technology specialist, today announced U.S. survey results, which showed noticeable changes in the relationship between dog owners and dogs during the ongoing COVID-19 pandemic. The survey indicated that pet owners, who now work from home, are concerned about leaving their pets once they eventually return to the office.

Survey Results

          A vast majority of pet owners (88%) said they currently spend more time with their dogs than they did before the pandemic, and 80% of participants said they played more with their dogs during this time.  Over half of the respondents said that their pets were more affectionate since the pandemic, and that they saw changes in behavior or personality in their dogs.

          The survey also showed that while dogs were left home alone for as many as 5-8 hours (53%) prior to the pandemic, only 19% where left home alone during the pandemic. In the study, dog owners expressed concern about how their relationship will change with their dog when return to work. Some 60% said they knew their routine would change and they were worried that it might have a significant negative impact on their dog’s behavior and personality.

          Over half of the respondents (57%) were concerned that returning to work would increase their dog’s anxiety; 19% said they were worried about increased barking and 18% were worried about overall health implications, such as increased heart rate due to anxiety.

          Almost 70% of respondents said they were open to monitoring their dog’s behavior and fitness via a device that would help them stay more connected to their dog while they were away from the home.

          “As the bond between pet owners and their pets continues to grow, more and more are turning to technology to stay in tune with their pet’s fitness and overall health, much like they monitor their own well-being,” said David Hallas, DVM, managing director, Sure Petcare. “Sure Petcare’s ANIMO® Pet Behavior Monitor provides early indications of changes to normal      patterns, such as eating, sleeping and physical activity.”                                                                     

About the Product   

          Weighing just 0.77 ounces, the ANIMO Pet Behavior Monitor is waterproof, collar mounted and uses Bluetooth technology to set and monitor daily activity goals for pet owners on their mobile device.  Key features of ANIMO and the SURE PETCARE® app include highlighting significant increases in barking, scratching and shaking; setting and monitoring  daily activity and calorie burn goals; viewing  nightly sleep quality reports; and seeing the amount of rest a dog gets during the day.

About the Survey

          The survey involved a representative sample of 500 U.S. based individuals and families that included dogs in their households and generated 449 responses through an online survey open to the general public. The survey was conducted across the United States on July 30, 2020. 

About Sure Petcare

           Sure Petcare, the pet technology specialist, provides pet products that empower owners to care for their pets in entirely new ways. Founded in 2007, we have developed an award-winning range of microchip-operated pet doors and feeders, which solve many problems commonly experienced by pet owners. SURE PETCARE, along with HOMEAGAIN®, is a Companion Animal portfolio of digital products within Merck Animal Health.

          In 2017, Sure Petcare expanded its product range to include connected devices designed to provide proactive pet care by giving owners data and insight into their pets’ day-to-day behaviors, activities and routines. Over time, this information will provide pet owners a greater understanding of their pet’s health and well-being.

          Sure Petcare sells direct through retail stores and veterinary practices in 35 countries.Through its commitment to The Science of Healthier Animals®, Merck Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals and the people who care for them.

          For more information, visit www.surepetcare.com or connect with us on LinkedIn, Twitter, Facebook or Instagram


Click here to learn more about Animo®

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