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the story   
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Sure Petcare® became the new company name for SureFlap® in 2017, to reflect our future strategy to expand our range of connected products. The SureFlap, SureFeed® and SureSense® product brands remain and play an important part of the company’s heritage and continued success.

After experiencing first-hand the unpleasant consequences of unwanted neighbourhood cats entering his home through the cat flap and terrorising his cat Flipper, Dr Nick Hill - a Cambridge physicist - set out to find a solution.

He knew he didn’t want Flipper to wear a collar, so he developed a revolutionary technology that uses a cat’s existing microchip like an electronic door key, giving Flipper exclusive access to his home and leaving intruder animals at the door. After three years of intensive research and development, the Sureflap brand was born


In early 2008, we launched the SureFlap Microchip Cat Flap. Using our patented microchip reading technology, the SureFlap Microchip Cat Flap reads a cat’s existing identification microchip, unlocking only for the recognised pets. Since its launch, over half a million pets around the world now enjoy a secure home, free from intruder animals.


After listening to customer feedback, we developed our larger product, the SureFlap Microchip Pet Door. Large cats could come and go more easily and for the first time SureFlap products could be used by small dogs. One of the significant features of the product was for owners who like to keep their pets in at night. The pet door’s curfew mode enables locking and unlocking at specified times so that you no longer have to get up in the small hours to let your pet out.


In 2013, the SureFlap DualScan™ Microchip Cat Flap was added to the range. We had learnt from customers who had more than one cat in their home that they wanted the option to keep certain cats in whilst enabling other cats to come and go as they please. The DualScan technology gives cat owners this flexibility allowing you to easily set the permissions for each cat.


We recognise the need to control what our pets eat and provide them with the best diet possible to prevent obesity and weight related illnesses. Using the microchip reading technology from our pet door range we have developed an exciting new product that will revolutionise the way in which we feed our pets. The SureFeed® Microchip Pet Feeder will ensure that food is only eaten by the correct animal. The feeder will help you tackle the problems of overeating or healthy pets accessing prescription food.

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