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MADISON, N.J., Nov. 23, 2020 – Sure Petcare®, the leading pet technology specialist, today announced that they have received the Editor’s Choice Award from New York based Reader’s Digest Magazine for Best New Dog’s Gadget for the SUREFLAP® Microchip Pet Door and SUREFEED® Microchip Pet Feeder. These products were selected for their innovative microchip-activated technology and ease of use for dog owners. “We are delighted to be honored by Reader’s Digest for our SUREFLAP Microchip Pet Door and SUREFEED Microchip Pet Feeder, as it recognizes the work of our dedicated team,” said David Hallas,


SURE PETCARE, the pet technology specialist, provides pet products that empower owners to care for their pets in entirely new ways. Founded in 2007, we have developed an award-winning range of microchip-operated pet doors and feeders, which solve many problems commonly experienced by pet owners. SURE PETCARE, along with HOMEAGAIN®, is a Companion Animal portfolio of digital products within Merck Animal Health.

In 2017, Sure Petcare expanded its product range to include connected devices designed to provide proactive pet care by giving owners data and insight into their pets’ day-to-day behaviors, activities and routines. Over time, this information will provide pet owners a greater understanding of their pet’s health and well-being. SURE PETCARE sells direct through retail stores and veterinary practices in 35 countries. 

Through its commitment to The Science of Healthier Animals®, Merck Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals and the people who care for them.

For more information, visit www.surepetcare.com or connect with us on LinkedIn, Twitter, Facebook or Instagram.

Please see more information on the SUREFLAP® Microchip Pet Door at  http://www.surepetcare.com/microchip-pet-door] and SUREFEED® Microchip Pet Feeder [at https://www.surepetcare.com/en-us/pet-feeder/microchip-pet-feeder]. 

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