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Interzoo – introducing the latest Sure Petcare products

It’s the 10th Anniversary of the first Sure Petcare product sold, the SureFlap Microchip Cat Flap, and 2018 is set to be an exciting year with additional innovative pet products due for release. We will be sharing a first-view of our latest connected products at Interzoo 2018 between 8 and 11 May in Nuremberg, Germany.

The connection with your pet just got better

The new products to be previewed at the show form part of our ecosystem of connected products which will increase an owner’s understanding of their pet’s activity and routines, to help them identify the normal patterns of behaviour for their pet.  Owners will be more easily able to spot changes in these behaviour patterns which may indicate changes in a pet’s health or wellbeing.

Here’s what you can expect to see from Sure Petcare at Interzoo 2018:


A unique dog behaviour and activity monitor which provides a window into a pet’s day: his activity, behaviour and wellbeing. By learning a pet’s daily behaviour traits, Animo alerts owners to possible changes outside normal parameters, including barking, scratching and shaking. Small, lightweight and durable, Animo uses a suite of algorithms that accurately interpret activity and behaviour data into insights helping support owners to care for their pets. 

SureFeed Microchip Pet Feeder Connect

This product uses integrated scales to precisely measure and monitor a pet’s food. Used with the Sure Petcare app, owners can view frequency, duration and times of feeding; making it ideal for weight and portion control.

SureFlap Microchip Cat Flap Connect

This product enables owners to set individual, changeable entry and exit permissions for each pet, helping owners stay connected with their pets from anywhere.  Used with the Sure Petcare app, owners can lock and unlock the door remotely, receive notifications on their pet's movements and monitor changes in their activity over time.

When used together, the data collected from individual connected devices in the Sure Petcare ecosystem will build a comprehensive picture of an individual pet’s health and wellbeing. By understanding their pet’s “normal” profile of behaviour, activity and health, owners will be better equipped to identify changes which may indicate that veterinary advice or intervention is required.

The new products to be added to the portfolio will be introduced throughout 2018.  However, if you would like further information or would like to book a meeting with the team, please get in touch with us at trade@surepetcare.com to arrange.

Don’t forget to visit us in the PetQuip British Pavilion in Hall 9, stand 9-503b. 

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