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Sure Petcare wins Pet Trade Industry accolade

Sure Petcare was awarded the Product Innovation of the Year Award for the SureFlap Microchip Cat Flap Connect at the Pet Industry Federation Awards held on 27 November 2018 at Whittlebury Hall in Northamptonshire, UK.

The Microchip Cat Flap Connect was chosen due to the originality of the cat flap and the innovative use of technology used to connect the owner with their pet, as well as identify changes in behaviour.  The Microchip Cat Flap Connect has also been hailed a commercial success and is fast-becoming a popular cat flap in the trade, despite only launching at the end of the summer.

An annual awards event, the Pet Industry Federation Awards celebrate the pet industry and the variety of products and services offered to today’s pet owner.  The shortlisted companies were invited to a black-tie dinner, held after the Pet Industry Forum, with the awards hosted by PIF CEO Nigel Baker and presented by Chris Laurence, chairman of the Canine & Feline Sector Group. 

Collecting the award on behalf of the team were Judith Bank, Head of Marketing and Rebecca Laborne, Product Manager.  Judith said: “We are delighted to have accepted the award on behalf of the Sure Petcare team.  To be recognised by our pet industry peers is fantastic for us; we are constantly striving to provide innovative products that solve a problem, as well as improve the bond between owners and their pets.”

The SureFlap Microchip Cat Flap Connect, is a drop-in replacement for many standard cat flaps, enabling owners to control the door from anywhere, using the Sure Petcare app.  Owners can lock/unlock the door, set permissions for more than one cat in the household and also monitor the changing behaviours of their cat through detailed dashboards on the app. 

The Microchip Cat Flap Connect joins the popular, larger pet door, the SureFlap Microchip Pet Door Connect, which was launched in mid-2017. Both products have been designed to support a wider Connected Product Ecosystem, which will be joined by future products to be released over the next 12 months.  When used together, the products in the Connected Product Ecosystem will provide owners with a greater insight into the needs and behaviours of their pet, enabling them to care for their pets in a more proactive way.

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