The beginnings of our company and the story so far
9th April 2018
This year, we are celebrating ten years since the launch of the SureFlap Microchip Cat Flap, which is still our best-selling product to date. Over the next three months we will be celebrating our 10-year anniversary and would like to take you along for the ride! Keep an eye on our blog for upcoming news, events and contests.
To start with, we’d like to touch on our roots and how our company has developed over the years.
How it all began
Physicist Dr Nick Hill, came up with the idea for the SureFlap Microchip Cat Flap from his home in Cambridgeshire. His cat Flipper was being terrorised by the neighbour’s cat in his own home because it used to come through their non-selective cat flap. Nick came up with the idea for a Microchip Cat Flap to keep the intruder out and the SureFlap brand was born.
The SureFlap range
Over the years we have grown our SureFlap range to include a cat flap with DualScan technology (selective exit properties), a larger pet door with curfew mode, and a connected pet door that enables you to track your pet’s comings and goings and lock the door remotely.
The SureFeed range
Using our knowledge and customer feedback, and the same microchip-reading technology that is used in our SureFlap range, we developed the SureFeed Microchip Pet Feeder so that pet owners with multiple pets would be able to feed their pets separately. In multi-pet homes where pets are on different diets or a pet steals another pet’s food, the feeder quickly became an invaluable piece of kit.
The Microchip Pet Feeder has the added benefit of keeping pet food fresher thanks to the lid which closes onto a sealed bowl. Due to demand from owners with single pets wanting to keep their pet’s food fresher, we developed the SureFeed Sealed Pet Bowl, our first non-microchip operated product and a more affordable option to the Microchip Pet Feeder.
In 2015 we were acquired by Antelliq, world leaders in animal identification and intelligence. This has given us access to extra expertise to help us to continue to expand our range of Sure Petcare products over the next ten years and beyond.
Our business and range of products has continued to grow and to mark this, we changed our company name in 2017 from SureFlap to Sure Petcare. We feel this new name represents us much better, both where we are now and where we hope to be over the next ten years.