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Sure Petcare shortlisted for regional business awards

Pet product specialist Sure Petcare have been shortlisted for the East of England area FSB Awards under the category of Business and Product Innovation.

Winners will be announced in Newmarket on Friday 5th April at the regional awards ceremony.  Finalists from each category will then be entered into the UK finals to be held in London later on in the year.

Judith Bank, Head of Marketing at Sure Petcare said: “We are delighted to be shortlisted for the awards, particularly within the high-tech corridor of Cambridge.  We pride ourselves on creating innovative products to support proactive pet care and we are delighted to receive this recognition.”

Sure Petcare has been manufacturing smart pet products for over 10 years. Founded in 2007, Sure Petcare has developed an award-winning range of microchip-operated pet doors and feeders including the Microchip Cat Door, the Microchip Pet Door and the Microchip Pet Feeder, which solve many problems commonly experienced by pet owners.

Sure Petcare launched its first connected product, the SureFlap Microchip Pet Door Connect, in 2017, which enables pet owners to control their pet door using an app. The SureFlap Microchip Cat Door Connect joined the range of connected products in June 2018, and the near-term product roadmap features a portfolio of connected products designed to provide proactive pet care by giving owners data and insight into their pets’ day-to-day behaviours, activities and routines.  Over time, this information will provide pet owners with a greater understanding of their pet’s health and wellbeing.

Late 2018 saw the launch of Animo, the first dog-specific product from Sure Petcare.  Animo is a behaviour and activity monitor which monitors day-to-day activity and sleep quality, as well as changes in behaviour such as increased barking, scratching and shaking, which could be a sign of discomfort or illness.  Animo provides detailed and actionable information that is unique to each dog, helping owners to better meet their pet’s changing needs.

Sure Petcare products have been used by pet owners across the globe for ten years.  The company sells direct, through retail stores and veterinary practices in 35 countries.

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